![]() These sites allow you to check the availability of usernames and handles across hundreds of social media platforms: If your brand name is already written in stone, find out what’s available and work from here. Check Availability Across Various Platforms ![]() But you can’t always rely on that process to gain ownership of your perfect handle. If you believe another user is committing trademark infringement by using your business name, there are some avenues to resolve this. If you’re still in the blue-sky phase with a new business idea, choosing a completely original brand name can improve your chances of securing the perfect handle across multiple platforms. It appears after an sign in your Facebook profile and in the associated URL.īrooklyn-based jewelry company Catbird uses “catbird” as a Facebook display name, but the brand’s handle is This means their profile URL is /catbirdnyc. Username: This is your one-of-a-kind handle.It shows up in more prominent text at the top of your profile, but it’s not necessarily unique to you. In your Facebook settings, you’ll have control over two different identifiers: Now that you’ve gotten a handle on the basics, let’s see how this useful sobriquet fits into your social profile appearance - and how your audience will view it on Facebook, Twitter and Instagram. Here’s How Social Media Handles Show Up in Your Profile But, as we’ll see, there are some ways to get around this. Unfortunately, this means your ideal handle may not be available. In that sense, a handle is more like a Gmail address or Social Security number. More than one account can use the same display name, but a handle is totally unique to you. Display Nameĭepending on the social network, you’ll likely be able to choose a display name that’s different from your handle. That’s why choosing the right handle matters for your brand image. But everyone can see your Twitter handle, even if you tweet privately. ![]() Indeed, most social platforms formally refer to it as a username instead of a handle.Īfter all, no one else cares about your bank account username, since nobody but you will see or use it. UsernameĪs a public username, a handle often doubles as a login credential. If you think about it, a handle is really the gateway to all social media engagement. Your audience or followers will use this unique identifier to find your brand on Facebook, your business in tweets and Instagram stories and tag you in social media posts. On any given social media platform, your handle is a public-facing name associated with your account you use when connecting with and broadcasting to other users.Īnd there’s an important takeaway to note from our little history lesson: A social handle is more than a simple moniker it’s a communication tool. During the early years of social media, handle became an informal way to refer to a screen name. When this type of semi-anonymous conversation reached internet chat rooms and instant messaging services, the name stuck. In the midst of a nationally imposed speed limit and fuel shortages, truckers took to their CB radios to communicate under assumed callsigns, which they dubbed handles. In the 1970s, the term came in handy when the use of citizens band radio exploded among commercial truck drivers. We’ve been using the word “handle” to mean title or pseudonym for quite some time.Īs far back as the nineteenth century, someone who earned a designation like Sir or Doctor was said to “have a handle to his name.” But, if the esteemed knight or doctor went by Skip, he would be going by his “childhood handle” or nickname. ![]()
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